Case overview
UnitLab is a specialized Greek company providing essential rental equipment and logistical support for film productions and live events. Based in Athens, UnitLab serves productions of all sizes—from indie films to large-scale studio shoots—offering tailored solutions that include tents, power generators, communications gear, wardrobe furniture, eco-friendly systems, and more. Their mission: to ensure smooth, efficient, and professional setups from pre-production through wrap.
The Brief
UnitLab needed a robust, user-friendly platform to showcase its extensive rental inventory and convey its reputation for reliability, flexibility, and hands-on production support. The website had to function as both an informative catalog and a tool for streamlining equipment bookings for film crews and event planners.
Our Approach
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Built an intuitive, visually appealing site tailored to the film industry’s fast-paced needs
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Developed structured product pages with detailed specs, images, and easy booking options
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Highlighted categories like tents, eco power, walkie-talkies, and makeup/wardrobe gear
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Implemented informative content areas to educate users on production setup best practices
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Integrated a blog for updates and SEO, driving organic reach for specialized equipment searches
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Optimized site speed and mobile responsiveness to serve on-set users and location scouts
The Results
The new UnitLab website is a fully functional rental and support hub, enabling crews to quickly find, reserve, and coordinate key production equipment. It strengthens the brand’s identity as more than a rental service—positioning UnitLab as a reliable partner from planning to post-production. The platform now drives both online inquiries and on-the-ground efficiency.
