UnitLab — Film Production Rentals & On-Site Support

UnitLab is a full-service production support company based in Athens, supplying rental equipment and logistical infrastructure for film shoots, TV productions, live events and commercial shoots across Greece. Their inventory spans tents, generators, lighting rigs, communication systems, wardrobe furniture, transport vehicles and on-set essentials — everything a production coordinator needs to keep cast and crew moving on location, whether it is an indie short in Exarcheia or a large studio production filming outside Athens.

The challenge was typical of fast-moving production work: schedules change by the hour, crews need gear confirmed immediately, and nobody has time to chase quotes over email. UnitLab had the stock and the Athens-based logistics network, but their old process relied on phone calls and spreadsheets. We rebuilt their digital presence around speed and clarity, turning a static equipment list into a working tool that production teams could actually use under pressure.

We designed and developed a custom WordPress-powered catalogue site with advanced filtering by equipment category, location and availability, plus instant booking requests and structured quote forms that capture the details coordinators already have in their call sheets. Each product page includes technical specifications, hire terms, and clear next steps, so users in Athens and across Greece can move from search to confirmed rental without the usual back-and-forth. The site is built to perform: fast-loading pages, clean mobile navigation for crews checking stock on set, and SEO-structured content that helps UnitLab rank when productions search for equipment rental in Athens, film production support in Greece, and event logistics near the Greek capital.

Since launch, the new site has become the first point of contact for production teams planning shoots in Athens and throughout Greece. Quote requests come in with better information, the catalogue is easier for the UnitLab team to update between jobs, and the overall experience reflects the same reliability the company brings to set every day. For TheCreators, it is another example of building digital infrastructure that matches the pace of a real-world industry — practical, fast, and built to convert.